I’ve been curating www.bbc.co.uk for the last decade.

It’s the front page of one of the nation’s most visited websites. 

We have 8 million unique browsers a week. It’s taught me a lot about audience behaviour.

I do content strategy and content planning, imagery, headlines, data analysis, page layout, audience journeys, editorial judgement and copywriting. 

I understand the disparate things that come together to extract that extra click, keep audiences with us for longer, and give them onward journeys that further our business needs.

Other work: 

• Building the BBC’s Mental Wellbeing hub from scratch (including SEO)

• Creating a cross-promotional social media content programme between BBC Learning English and the World Service Language Services 

• Training the BBC Radio Leeds news team to make digital content.

I’m currently working on a World Service initiative to increase female audiences by 25 million in just two years. 

I’m a former radio journalist and English Language teacher with a love of chat and meeting new people from all over the world. I speak both French and Spanish, from several years living abroad. 

These days I live in Manchester, with two kids and my beautiful if psychologically damaged rescue cat. I also volunteer as a school governor, scrutinisng an annual budget of £2.4 million.